2024 | Professional

MUSE Design Awards Gold Winner

NostalX

Entrant Company

Functional Form Block Allies

Category

Product Design - Music, Audio & Sound

Client's Name

Country / Region

China

For music enthusiasts, the convenience and standardization of streaming services have diminished the perceived value of music. However, there has been a resurgence in physical formats like vinyl records and CDs, driven by a wave of nostalgia and vintage appreciation. Music lovers now seek tangible experiences, investing time and money in formats that allow them to engage more deeply with the music they love.



NostalX is a retro-style Bluetooth speaker with music playback and multi-band radio functions designed to embrace this nostalgic trend. Combining modern technology with retro aesthetics, NostalX appeals to those seeking a richer, more interactive listening experience.



NostalX features three primary types of interaction: push switches, press buttons, and rotary knobs. These components are seamlessly integrated into the visual design, balancing aesthetic appeal with functional usability. The physical interface is intuitive and engaging, allowing users to quickly master its use while enhancing the overall listening experience.



By stimulating multiple senses—touch, sound, and sight—NostalX provides a more immersive and meaningful interaction. Its interface goes beyond typical digital products, offering a tactile experience that resonates with the growing desire for physical engagement. Catering to the vintage trend, NostalX also offers customizable materials and color options, allowing users to select styles that reflect their unique musical tastes and complement their interiors.



In a world dominated by digital products, NostalX stands out by offering sensory-rich, ritualistic interactions, enabling users to express their musical preferences and lifestyle choices more meaningfully.

Credits

Designer
Yuqing Xiao
Designer
Siyu Zang
Designer
Menghai Xia
Designer
Weijing Zhao
Designer
Qijun Nie
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