AUTUMN SNOW

The project is located in Jing'an Center, Jing'an District, Shanghai, in the bustling city center. At the beginning of the design, we were thinking about how to get people to our space from the hustle and bustle and calm down.

In today's era of rapid technological development, more people are beginning to pursue transformation and not be defined by others.
The power of diversity awakens the attitude of "pleasing oneself". We hope to provide a soft and beautiful space so that every guest can feel warm and healing, and vitality spread, so that they can please themselves more freely.

Starting from the brand exposure of "AUTUMN SNOW", we looked for the extension of the concept, softening the several forms in people's visual focus as much as possible, and there are almost no sharp conflicting edges and corners in sight. The weakly aggressive display makes people feel relaxed. At the same time, the entrance to each space uses a soft curved wall to avoid seeing through all the spaces at a glance, so that each space has privacy, which also makes us feel safer and relaxed.
Space has a subtle influence on people's behavior and senses. To create a warm space, starting from color, no more than three colors are used in the space. The wall and the ceiling are the same color, so that the space is integrated into one. The warm and slightly lighter earth color, adding large blocks of green plants, by increasing the unusual proportion, forming a visual focus to attract our attention, enriching the dullness brought by low-saturation colors, and allowing vitality to be fully displayed in contrast. The use of undulating arcs makes the space more interesting.