2024 | Professional

MUSE Design Awards Gold Winner

Elegance Unbound

Entrant Company

Hangzhou Oukalan Fashion Co., Ltd

Category

Fashion Design - Other Fashion Design

Client's Name

Country / Region

China

This down jacket redefines warmth, lightness, and style for modern women. With a modern design, it's more than just outerwear—it empowers women to move beyond environmental limits, allowing them to express their individuality with confidence, no matter the conditions.

One of its key innovations is advanced self-heating technology, using the graphene known for exceptional thermal conductivity. This material choice achieves superior heat preservation, ensuring body heat is distributed swiftly and evenly for consistent warmth. The lightweight nature of this high-tech material also eliminates the burden and bulkiness often associated with traditional down jackets, providing a sleek and fashionable look without compromising on warmth. This perfect balance of style and function caters to the needs of urban women who value both elegance and practicality, even in the coldest weather.

Designed with ergonomics in mind, both the waistline and the back are meticulously tailored to follow natural body curves, ensuring a comfortable and flattering fit while allowing for unrestricted movement. Thoughtful details, such as a snug neck-hugging collar, an adjustable hood, anti-curling sleeve cuffs with Velcro straps, and a double-layer windproof hem, enhance overall comfort and protection. These elements work together to create a down jack that let women stay active and stylish outdoors, regardless of the challenging weather.

To deliver unparalleled warmth, the filling material opts for high-loft, premium goose down, which is further enhanced through advanced filling techniques like zoned insulation. This process effectively traps and holds air in specific positions, creating an exceptionally efficient thermal barrier that ensures long-lasting warmth.

Credits

More Gold Winners
Interior
2024
MUSE Design Awards - Sublime Radiance

Entrant Company

HARRIAGE

Category

Interior Design - Civic / Public

Interior
2024
MUSE Design Awards - Casablanca

Entrant Company

Sherwood Design

Category

Interior Design - Residential 

Product
2024
MUSE Design Awards - Set Sail

Entrant Company

Yuan Cai

Category

Product Design - Kitchen Accessories / Appliances

Product
2024
MUSE Design Awards - bubble

Entrant Company

Luxun Academy of Fine Arts

Category

Product Design - Medical Devices