2024 | Professional

MUSE Design Awards Silver Winner

Xiaonuo clear eye protection scripts

Entrant Company

Shanghai Nasalcleaner Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Nasolcleaner

Country / Region

China

This eye care spray provides a unique soothing experience for modern urban individuals, delivering comprehensive eye care that effectively relieves fatigue and discomfort caused by prolonged eye use.

The product’s design draws inspiration from a minimalist yet sophisticated aesthetic. Its streamlined, smooth bottle design perfectly fits in the palm, ensuring a comfortable and firm grip. In terms of color, a soft, natural blue for the gentle version and a refreshing white for the cooling version were carefully chosen for the brand, it enhances the product recognition while imbuing each version with a unique character.

After numerous prototypes and tests, the brand optimized the height and angle of the spray nozzle to ensure each comfortable use. The nozzle design allows for smooth and easy pressing with minimal effort, reflecting an ergonomic approach. Additionally, the detachable nozzle makes it easy to clean and recycle, demonstrating the brand’s commitment to hygiene and environmental responsibility.

The cup design follows ergonomic principles for a 360° fit around the eye to prevent liquid wastage or leakage and provides a precise nourishment. The eye mask is made from FDA-certified TPU material to offer ultimate comfort and reassurance. The liquid reservoir below the eye mask prevents spillage during use, allowing users to immerse themselves in a soothing experience without worrying about leakage cleanup.

Credits

Head of Design
Yinghui Du
Design Consultant
Wenbing Lou
Engineer
Yujiao Mao
Procurement Manager
Guohui Zhang
E-commerce Operations Manager
Denglin Lv
Deputy Director of Research and Development
Jing Wang
General Manager of Nasolcleaner
Qing Li
Executive General Manager
Guoqiang Shen
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