Shanghai· Gemdale Strongberry community

Centered on the Needs of Youth, Constructing a Shared Haven for the Consuming Power of the New Era.

As the Z generation emerges as the dominant consumer force, their aggregation fosters "immersive, experiential, and interactive" communities within their peer group, nurturing a culture of community growth that propels the development and gradual maturity of long-term rental apartment models. For them, these apartments are not merely living spaces but shared havens.



Blue and White Personality, Interpreting Young Lifestyles.



The theme of blue and white hues aims to create a residential space that is both modern, fresh, and imbued with warmth and vitality, tailored specifically for youth who aspire to a quality lifestyle filled with creative inspiration. The design philosophy integrates elements of nature, technology, and art, utilizing ingenious color schemes and spatial layouts to foster an environment that is both serene and vibrant. This project showcases exceptional design thinking in cultural heritage, lifestyle innovation, and humanistic care, offering residents an entirely novel living experience.