2024 | Professional

MUSE Design Awards Silver Winner

FILA GOLF 3.0

Entrant Company

Fila Sports Co., Ltd

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

ANTA Group

Country / Region

China

Combining the ancient charm of Italy with the elegant spirit of golf, the FILA GOLF store offers a unique shopping environment with history and modern for golf lovers.

The large area of beige stone with its classical texture sets the tone for the overall style. Contrasted with the smooth stainless steel, it gives the space a solemn but fashionable atmosphere. This design cleverly balances the aesthetic clash between vintage and modern, creating a harmonious and attractive visual effect.

Large green carpets on the floor and green elements throughout the store add a touch of life and vibrancy to the space, emphasizing FILA GOLF's biophilic identity. These details aim to create an elegant and relaxing shopping environment that allows customers to enjoy their golf shopping in a pleasant atmosphere, thereby increasing user satisfaction.

The Roman column props are interspersed in the store which not only adds the sense of layering and artistic atmosphere to the store, but also creates an immersive atmosphere of European architecture, further reinforcing the connection between the FILA GOLF brand and the noble temperament of golf representing.

The overall layout of the store is spacious and bright. The circulation was elaborately designed to ensure that customers can explore each product area smoothly without stops, optimizing the shopping experience.

Credits

Space design director
Ming Yang
Senior space designer
Jiani Wu
Space project manager
Chenyi Zhang
Senior space designer
Fengmian Cai
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