2024 | Professional

MUSE Design Awards Gold Winner

Oath of the Peach Garden Tea Packaging

Entrant Company

Shenzhen Jujin Paper Packaging Co.,LTD

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Weiss Qiu, Li Zhiwen

Country / Region

China

The Oath of the Peach Garden tea packaging offers a creative tribute to the classic Chinese tale of brotherhood from Romance of the Three Kingdoms. The set features three tea bags, each with a distinctive peach blossom-scented golden bud tea. Representing the legendary trio—Liu Bei (white tea), Guan Yu (red tea), and Zhang Fei (black tea)—the packaging reflects their historical personas through carefully selected colors and design.

The design is inspired by the famous story of Liu Bei, Guan Yu, and Zhang Fei’s oath of brotherhood, symbolizing their shared commitment to justice and loyalty. This narrative, deeply rooted in Chinese culture, adds a layer of historical and emotional depth to the product.

Each character is reflected in the color scheme of their respective tea: Liu Bei’s white tea symbolizes purity and benevolence, Guan Yu’s red tea represents bravery, and Zhang Fei’s black tea conveys strength. Their famous quotes also appear on the packaging, enhancing the connection to their historical roles. The outer box features an elegant matte finish, with the characters for "Oath of the Peach Garden" imprinted in seal script, while the inner box rises gracefully, revealing the tea bags in a pop-up display.

The set includes three types of tea: white tea for calm and refreshment, red tea for energy, and black tea for rich, bold flavor. Each tea variety is crafted to reflect the traits of the character it represents, offering a unique tasting experience for different moods and moments.

This tea set transcends being a mere beverage; it serves as a cultural keepsake, reminding consumers of timeless values like loyalty and unity, enriching both the tea-drinking experience and the cultural appreciation behind it.

Credits

Weiss Qiu
Li Zhiwen
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