ANTA SNEAKERVERSE: Shenzhen UpperHills Store

Externally, the store’s façade mirrors the Big Bang theory, featuring fragmented, tilted geometric shapes that appear to be ruptured by the explosion. The exterior combines rusted steel with reflective stainless steel elements, creating a floating visual effect that seems to defy physics, offering a futuristic, imaginative concept space for ANTA SNEAKERVERSE.

The ANTA SNEAKERVERSE flagship concept store made its debut in Shenzhen’s Shancgheng Mall, with a design that deeply incorporates the concept of the Big Bang—symbolizing the vast “sneaker universe” implied by the brand's name. This store marks the beginning of a new era for SNEAKERVERSE.

At the heart of the store is a striking art installation inspired by the singularity at the core of the Big Bang theory. Through dynamic visual techniques, it simulates the explosive moment of creation, embodying powerful kinetic and aesthetic energy. The sneakers displayed around the central installation appear to emanate from this singular point, enhancing the narrative flow and immersive experience of the space. The use of highly reflective stainless steel on the ceiling and walls blurs the spatial boundaries through optical reflections, creating a visual effect that evokes the limitless expansion of the universe from the explosion's origin.

In terms of materials, the design carefully combines rusted steel plates and vintage-treated wood, symbolizing the brand’s unique blend of trend and nostalgia. These elements contrast with the modern industrial feel of stainless steel, creating a space that is both paradoxical and harmonious—highlighting the futuristic aesthetic and technological feel unique to SNEAKERVERSE.