2024 | Professional

MUSE Design Awards Silver Winner

SANSHA HIGH FUN

Entrant Company

SHENZHEN JUJIN PAPER PACKAGING CO., LTD

Category

Packaging Design - Tobacco

Client's Name

PENG JUNYONG, FENG SHIQING, WANG PAN

Country / Region

China

SANSHA HIGH FUN: Embark on an Oceanic Adventure of Freedom and Joy

Inspired by the timeless beauty of the conch, SANSHA HIGH FUN Cigarettes brings the essence of the sea to life with a packaging design that merges the lively dance of fish and the bold spirit of sailboats navigating the horizon. The conch, long regarded as a symbol of the ocean’s wonders, serves as the heart of the design, carrying with it the mystique and legends of the deep blue sea.

Inside the conch’s graceful spiral, colorful schools of fish glide effortlessly, like vibrant ribbons flowing through the waves, representing freedom, vitality, and the boundless joy of being at one with the ocean. Above them, a sailboat catches the wind, its sails full as it embarks on a thrilling voyage, embodying the spirit of exploration and adventure. This harmonious blend of the serene and the daring captures the dual nature of the ocean—calm yet full of exciting possibilities.

The SANSHA HIGH FUN packaging not only highlights the rich biodiversity and natural beauty of the Sansha waters but also embodies the playful concept of "High Fun"—an invitation to embrace the sea with a sense of adventure and lighthearted fun. Whether you find peace in the gentle lapping of the waves or seek excitement through activities like sailing and diving, SANSHA HIGH FUN encourages you to immerse yourself fully in the ocean’s boundless energy.

Opening a pack of SANSHA HIGH FUN Cigarettes is like embarking on your own journey with the sea, where every moment is infused with the spirit of freedom, excitement, and relaxation. It’s more than just a cigarette—it’s a symbol of life’s adventures, reminding you to live freely, explore new horizons, and savor the simple joys that come with connecting to nature. With SANSHA HIGH FUN, every day is an opportunity to dive into the wonders of the ocean and create unforgettable memories.

Credits

PENG JUNYONG
FENG SHIQING
WANG PAN
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