SUYAN

The SUYAN packaging embodies the creative concept of "Every Day is Sunday", a design that invites you to step beyond the routine and embrace a life of freedom, relaxation, and ease. This concept plays on the universal association of Sunday with rest and rejuvenation—a day when we let go of life’s pressures and enjoy simple pleasures. By transforming Sunday into the visual form of the number 7, the design seamlessly blends language and imagery, reinforcing the idea that every day can feel as effortless and enjoyable as a perfect weekend.

The incorporation of 7 not only symbolizes the seventh day of the week, traditionally reserved for relaxation, but also serves as a visual cue to the packaging's core message: life should be enjoyed, not rushed. The simplicity and clarity of this numeric design enhance the theme of living freely and fully, making the concept easy to grasp at a glance.

But the design goes even further, integrating fun, dynamic elements of weekend outdoor activities—badminton and barbecue—that breathe life into the packaging. These playful visuals reflect the carefree atmosphere of a Sunday afternoon spent with friends and family, capturing the warmth, fun, and spontaneity of the weekend. Whether it’s the flick of a shuttlecock or the smell of grilling food, the packaging exudes a sense of joy and relaxation that resonates with those who value leisure and quality time.

Each time you encounter this packaging, it evokes the refreshing feeling of a lazy weekend, transforming even a regular weekday into something special. The vibrant, interactive elements bring an uplifting energy to the product, making it more than just a cigarette pack—it’s a symbol of a lifestyle that celebrates personal freedom, fun, and the pleasures of the moment.

In combining the clever transformation of Sunday into "7" with vivid, lively imagery, SUYAN offers an escape from the everyday. It’s a reminder that every day can be just as laid-back and enjoyable as the weekend.