2024 | Professional

MUSE Design Awards Gold Winner

Classic Nuts gift

Entrant

Three Squirrels Co., Ltd.

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

This gift box packaging is designed with Chinese aesthetics at its core, combining the simplicity of information delivery with exquisite Han Dynasty-themed illustrations. It conveys the brand's respect for cultural heritage and its spirit of innovation.
The packaging reinterprets Han Dynasty culture through modern design language. It incorporates the classic cloud-loong pattern and lacquerware craftsmanship elements from the Han Dynasty into the design, and draws inspiration from the traditional motif of "three hares sharing ears," creatively evolving into the unique image of "three squirrels sharing ears," symbolizing unity and harmony. Thanks to these profound cultural symbols, the packaging conveys the grand, unified, and stable cultural landscape of the Han Dynasty, allowing consumers to experience the artistic charm of Han Dynasty history and culture while engaging with the product.
The packaging organizes the text and graphic information into distinct modules for efficient information transmission, guiding consumers to focus on intentionally placed visual elements. This can bring the understanding and impression of brand’s core values to users. The vertical layout of Chinese text further enhances the traditional flavor, making the packaging more recognizable and culturally appealing in the market.

Credits

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