TangGong Nuts gift

The Tang Dynasty, a golden era of cultural and artistic fusion, still captivates people's imagination with its splendor. Based on this background, this nut gift box packaging uses Tang Dynasty culture as its foundation, blending it with the cultural IPs of Three Squirrels and Tang Xiaomei. It creates a lively atmosphere reminiscent of the bustling scenes during the Tang Dynasty’s tribute of nations, aiming to showcase and promote the grandeur, inclusiveness, and cultural essence of this era.

From the rhythmic beats of Tang-style drums to the exotic Hu Xuan dance, from fine wine to poetic landscapes, every detail of the packaging’s design speaks of the open, inclusive, and diverse cultural landscape and attitude of the prosperous Tang Dynasty. Combining auspicious elements such as the ruyi, fireworks, koi fish, and peonies, it conveys the brand’s best wishes and positive spirit. The Three Squirrels, as the brand's IP, this time transform into messengers traveling through the Tang Dynasty, attending the "Tang Palace Night Banquet" and, together with Tang Xiaomei from the banquet, witnessing the splendor of that era. This presents the rich culture of the Tang Dynasty to modern audiences in an approachable way.

Lanterns are chosen as visual symbols, which symbolize brightness and reunion in Chinese culture and carry people's hopes for a better life in the future. It is also one of the most iconic decorations of the Spring Festival, adding a festive atmosphere to the overall design.