2024 | Professional

MUSE Design Awards Platinum Winner

Xijiu Master

Entrant Company

Shenzhen Yinli Originality Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Produced by guizhou xijiu co.,Ltd.

Country / Region

China

Time creates classics. We pay tribute to and encourage the masters to commemorate the many legendary winemaking masters of Xijiu. We create with time as the concept. Time can make apprentices grow into masters, and can also turn grain into fine wine. The armillary sphere is the earliest high-precision time measuring instrument in ancient China. It represents not only the accuracy of time, but also the continuation and development of technology inheritance. Winemaking is also a science. The successive masters of Xijiu have continuously passed on the winemaking tradition, creating today's classic wine. We integrate the armillary sphere into the wine box. These layers of rotatable metal rings are engraved with the azimuth and latitude, the twenty-four solar terms, the twelve hours, and the changes of day and night, symbolizing that the master and the wine confirm each other in time. The overall development has a kind of grand spirit of playing chess with oneself with the world as the chessboard and time as the chess piece, which is dotted with stars and achieves the master's brewing. The bottle body is in a minimalist form, based on the Xijiu bottle shape, and the halo of time converges on the bottle body. The top cover is in the shape of an hourglass. Opening the bottle cap is like opening history and tasting the aging fragrance of the years.

Credits

PRODUCED BY GUIZHOU XIJIU CO.,LTD.
LEI WANG
Shenzhen Yinli Originality Co., Ltd.
HAICUI OUYANG
Shenzhen Yinli Originality Co., Ltd.
YI CHEN
More Platinum Winners
Interior
2024
MUSE Design Awards - Verdant Urban Jewel

Entrant Company

PANTASTIC CREATIVE ENTERPRISES LTD.

Category

Interior Design - Civic / Public

Product
2024
MUSE Design Awards - yoose ICE Shaver

Entrant Company

Shenzhen XIVOLIFE Technology Co., Ltd.

Category

Product Design - Personal Care

Architectural
2024
MUSE Design Awards - Shenzhen Book Mall Bay Area Branch

Entrant Company

Bureau Of Public Works Of Shenzhen Municipality Engineering Design Management Center and Zhubo Design

Category

Architectural Design - Mix Use Architectural Designs

Interior
2024
MUSE Design Awards - Sanya Qingshui Bay Holiday Villa

Entrant Company

Guangzhou Meihe Decoration Engineering Co., Ltd.

Category

Interior Design - Hospitality