2024 | Professional

MUSE Design Awards Platinum Winner

Zhu Ye Qing Wine

Entrant Company

Shenzhen Yinli Originality Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

PRODUCED BY SHANXI XINGHUACUN FENJIU DISTILLERY CO..LTD.

Country / Region

China

Zhu Ye Qing Wine, the royal tribute wine of the Tang Dynasty, the most prosperous dynasty in China, makes people dream back to the prosperous and beautiful scenery of the Tang Dynasty. The most famous gold craftsmanship of the Tang Dynasty, the octagonal gold cup with music pattern is cleverly integrated into the bottle cap, decorated with Baoxianghua, which represents Buddhist auspiciousness and peace. The top of the bottle cap is cleverly integrated with the royal jade seal, which is a manifestation of status. The shoulders and bottom of the bottle are decorated with full lotus patterns, surrounded by gilding craftsmanship to make it more wealthy. The scroll pattern and lotus are intertwined, blending with gorgeous gold and elegant green. The three words Zhu Ye Qing Wine are embellished on the front. The box is unfolded, and the bottle stands in the middle like an emperor ascending the throne. The Tang dragons on both sides bow their heads, as if all nations have come to pay homage and dream back to the prosperous times. All the patterns in this design are taken from Tang Dynasty cultural relics, which makes the entire design more historical. It is now on display in the Fenjiu Museum.

Credits

Shenzhen Yinli Originality Co., Ltd.
HAICUI OUYANG
Shenzhen Yinli Originality Co., Ltd.
YI CHEN
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