2024 | Professional

MUSE Design Awards Gold Winner

Dialogue Between Nature and Trend

Entrant Company

TOUCH SHIMMER

Category

Interior Design - Restaurants & Bars

Client's Name

FAT PHO

Country / Region

China

Fat Pho as a new chain brand of Restaurant, the taste of the brand is not limited, and the style does not need to be strictly defined. We re-examined the natural wooden space attributes and modern trend elements, pursuing a space that is both interesting and warm.



This is a profound dialogue between nature and trend, a persuasive way of expression in today's social environment.



In this fast-paced era, people are eager to connect with nature, seek inner peace and balance, but also expect to find accidental surprises in it. Therefore, we thought carefully and thought about whether there are other possibilities in the traditional space filled with green plants and wood? Based on this thinking, we created this space, based on natural handmade bricks, wooden materials and plant elements, plus vibrant metal and dazzling lights, so that everyone who steps into it can feel the closeness of nature and be deeply impressed by the freshness.



This handmade brick space creates a warm atmosphere, like a safe haven. The introduced trend elements inject vitality and innovation into this space. Industrial-style installations and neon lights fully demonstrate our passion and insight into trends. All these elements are intertwined to create a unique and intoxicating atmosphere.



We firmly believe that nature and trends are not mutually exclusive, but can coexist harmoniously. It is in this dialogue that we discover endless creative potential, break through traditional boundaries, create a brand new brand image, and tell our unique story.

Credits

Project Designer
Chunchun Qiu
Deepen Designer
Shuai Shao
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