2024 | Professional

MUSE Design Awards Gold Winner

YUEXIU JUNYUEFU

Entrant Company

OCEAN EURO LIMITED

Category

Interior Design - Service Centers

Client's Name

Country / Region

China

The project is elegantly situated in Yuexiu, Guangzhou, renowned as the Flower City of Southern China not only for its economic vitality, but also for its profound cultural heritage and extensive historical significance. As the heart of Guangzhou, Yuexiu District is abundant in cultural assets and historical landmarks, so it is reputed as a “museum without walls.”

The designers incorporated the geo-cultural elements of Yuexiu into the space layout. The design of the entrance porch is inspired from the graceful water sleeve dance found in Cantonese opera, a traditional art form that merges with modern design techniques to showcase the grace and resilience of Lingnan culture. The greenery adorning the porch enhances the natural ambiance while symbolizing the vitality of Yuexiu, Guangzhou.

The depiction of the city skyline on the walls immerses visitors in the unique characteristics and cultural essence of the Yuexiu area upon entering the space. In the main entrance hallway, a bench inspired by the Lingnan dragon boat not only embodies the brave spirit of the Lingnan residents but also highlights the rich cultural heritage of the Yuexiu area.

The chandelier design of the sand table area reflects the essence of the Cantonese Opera water-sleeve dance, bringing out a striking visual presence within the space and fostering a sense of cultural connection. The overall layout is intended to offer a welcoming and cozy atmosphere for guests, and to accentuate Yuexiu's cultural attributes through contemporary design methods, enhancing the cultural experience and emotional engagement of visitors.

This design enhances the perceived cultural elements and reflects the perfect blend of history and modernity in the Yuexiu area. The negotiation area is properly designed that merges metal accents with a modern aesthetic, and is set with minimalist white chairs and gracefully curved sofas that foster a relaxing yet luxury atmosphere. A series of floral themed wall paintings stands out as a key feature of the design, a vivid indication of the essence of Guangzhou, known as the "City of Flowers", from the perspective of modern artistry and innovative design techniques.

Credits

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