2025 | Professional

MUSE Design Awards Gold Winner

3TREES Beautiful Life Experience Hall

Entrant Company

SKSHU Paint Co., Ltd.

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

Taking customer demand as the centre, strongly emphasizing sustainable, eco-friendly practices as the foundation, and echoing the growing desire for an enhanced quality of life, SKSHU has meticulously designed the 3TREES Beautiful Life Experience Hall. This innovative green quality living space integrates product display, hands-on experiences, top-notch service, and sales, serving as more than just a showcase for the SKSHU's profound brand culture but also a pivotal platform that shapes the new standard for future living.

In terms of spatial design, the 3TREES Beautiful Life Experience Hall meticulously incorporates the minimalist concept of 'less is more' to craft a simple, yet fashion-forward and dynamic brand art space. The experience hall adeptly utilises a light gray as the primary tone, not only bestowing the space with an industrial aesthetic and fostering a stylish and delightful shopping ambience but also accentuating the texture and hues of the products showcased within. Furthermore, the brand's signature element of leaves has been cleverly integrated into multiple details, featuring prominently in the delicate details of door handles, hangers, back walls, and other places, effectively showcasing the brand's distinctive allure through the discerning selection and harmonious pairing of shapes and materials. Moreover, the skilful use of a variety of materials and grains, such as art paint and emulsion paint, contributes to enriching the visual depth and aesthetic appeal of the space.

The Experience Hall's spatial layout has also been thoughtfully considered. It is strategically divided into several functional areas, each tailored to accommodate the unique characteristics and uses of the displayed products. These independent yet seamlessly interconnected areas create a comprehensive and cohesive shopping ecosystem. The spatial flow design of the layout, with diverse spatial scales, adeptly guides customers through the space, ensuring a seamless and engaging shopping experience. This not only maintains order and efficiency in customer interactions but also facilitates the comprehensive display and sale of products. In summary, this quality life experience space customers with a fascinating firsthand experience where the realization of a beautiful life is not merely an aspiration but an attainable reality.

Credits

SKSHU Paint Co., Ltd.
SKSHU Space Management Department
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