2025 | Professional

MUSE Design Awards Silver Winner

Flavors of Sichuan Peanuts

Entrant Company

Beijing Runyo Commercial and Trading Co.,Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Country / Region

China

The packaging design of "Flavors of Sichuan Peanuts" is inspired by the bronze bird of Sanxingdui, demonstrating the harmonious relationship between man and nature in combination with the regional culture of Sichuan. The design goal is to let users feel the close connection between nature and culture in the process of purchasing and using products. The secondary utilization function of the packaging enables it to be converted into a bird feeding device after use, enhancing the interaction between people and nature, and conveying the concept of care and protection of the ecological environment.The purpose of the design is to combine China's ancient Shu civilization with modern life in an innovative way, so that more young people can understand the charm of ancient civilization, while solving the environmental burden brought by disposable packaging, and enhancing the connection between users and the natural environment. The design inspiration of the work comes from the "bronze bird" of Sanxingdui Site in Sichuan, China, which is a highly distinctive cultural relic in China with a history of 3,000 years and has attracted the attention and love of young people in recent years. The image of the bird and the product as well as the function after the second use are very appropriate - birds love to eat peanuts, bird feeding device.The structure of the work is refined by modern design techniques on the basis of the bronze bird shape, and the decoration is also extracted the pattern of the bronze ware, which is the combination of ancient Chinese civilization and modern design. After understanding the needs of consumers for environmental protection and culture, the author repeatedly optimized the shape and function to ensure that the packaging is beautiful, space-saving and easy to use. And cooperate with excellent manufacturers to ensure quality control and efficiency in the production process, and finally achieve the landing of the design concept.

Credits

Dazhi Liao
DONG HAIPING
YANG YI
JIN ZHEN
YU PEITONG
CHEN JIAXUE
LI JIACHEN
GAO SHENHAO
LIAO LINGHUA
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