HVEA brand office space and exhibition hall

The headquarters of HVEA, a prominent name in the international market for high-end veneers, is situated in Deqing County, Huzhou City, Zhejiang. This state-of-the-art facility spans approximately 1,600 square meters and skillfully integrates two primary functional areas: a sophisticated showroom and a well-appointed office space.

The original building, which has historical significance, has been renovated to modernize its look and function. The old grey exterior has been completely changed. The dull façade is replaced with white blocks and three-dimensional extensions. This modern style is enhanced by a new glass curtain wall that improves visibility and adds a sense of layers. It incorporates elements from the surrounding natural landscape, blending architecture and nature and fostering an elegant and harmonious atmosphere. The transformation also strengthens the brand's identity and highlights the features of its premium products.

At the showroom entrance, visitors are welcomed by a dynamic blue wave installation that evokes the feeling of being enveloped in a vast ocean, symbolizing the connection between the brand and nature's beauty. This is paired with a starry sky-themed screen and a captivating aerial spherical art installation, not only bringing a playful and vibrant energy to the space but also showcasing a seamless integration of advanced technology and contemporary trends.

Within the showroom, the brand concept area delves into the inspiration behind HVEA's products, emphasizing a deep exploration of nature. Here, the natural world's diverse textures and vibrant colours are exquisitely replicated on decorative panels, offering visitors a multi-sensory experience that engages sight and touch. Additionally, the showroom features distinct zones, including a product scene display area, a brand history exhibition, a designer team introduction section, a brand concept display, and a striking red gradient wall. Collectively, these areas provide a thorough representation of HVEA's brand culture and product attributes.

The showroom layout integrates traditional and artistic display styles with a thoughtful negotiation area for practicality and aesthetic appeal. Notably, an innovative, intelligent veneer selection system has been introduced, including pull-out display racks, intelligent lighting, and a veneer selection APP that together facilitates an efficient and user-friendly veneer selection process, redefining the display experience.