2025 | Professional

MUSE Design Awards Gold Winner

Collaborative Renowed-Tea 1950

Entrant Company

Shenzhen Chixu Shengzhang Packaging Design Co., Ltd.

Category

Packaging Design - Prepared Food

Client's Name

Country / Region

China

Shaped by time, we were born in 1988, presenting the world with exquisite collaborative renowed-tea 1950 ceramic jars that show the unique charm of Eastern aesthetics. Inspired by the red lanterns of traditional Chinese culture, which symbolize good fortune and prosperity, these jars cleverly integrate the essence of the millennia-old ceramic craftsmanship of Liling, Hunan. Each jar is a crystallization of craftsmanship, with a stable yet dynamic exterior design that not only pays homage to the tea itself but also reflects the high status of the recipient.

In this fast-paced era, we adhere to the design philosophy of "less is more." The package of collaborative renowed-tea 1950 boasts a stable yet minimalist overall style, with smooth lines and pure colors, discarding complexity to strike a chord in people's hearts. It is not merely a container but a conveyance of a lifestyle attitude, guiding the audience to find tranquility amidst bustle and rediscover the authentic beauty of tea. This design philosophy not only reshapes the audience's visual perception of tea's form but also spearheads a new trend of tea gifts that return to nature and embrace simplicity.

As a promoter of tea culture, the collaborative renowed-tea 1950 not only enjoys a great reputation domestically but also, with its exceptional quality and unique design, has been exported to 128 countries and regions worldwide, serving as a bridge connecting different cultures. The opening of each jar of tea initiates a tea-aroma journey across time and space, allowing friends from all over the world to savor the mellow aroma and enthusiasm from Hunan, jointly experiencing the beauty of tea's charm that transcends language and geographical boundaries.

Proficient in understanding the diverse needs of different occasions and groups, we have meticulously crafted a diversified pricing system, with each type of tea precisely tailored to various business gift-giving scenarios. From high-end conferences to corporate celebrations, from international exchanges to private gifts, there is always an ideal option. This is not merely an art of choice but also a profound dissemination of the excellent tea culture of Hunan, making every gift-giving occasion a meaningful cultural exchange.

Credits

Wang Zhen
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