2025 | Professional

MUSE Design Awards Gold Winner

facial cream moisturized tissue

Entrant Company

LBX PHARMACY

Category

Packaging Design - Beauty & Personal Care

Client's Name

vitastic

Country / Region

China

The facial cream moisturized tissue is specially designed for people with sensitive noses, colds, and sensitive skin. Its packaging aims to provide users with a comfortable and interesting experience.
The facial cream moisturized tissue has been created to address red noses caused by frequent use of regular tissues. Based on that, the packaging ingeniously adopts an IP image—a sensitive, runny red nose—which not only is interesting and memorable but also implies the delicate and sensitive nature of the nose skin. Moreover, this visual symbol emphasizes that the product is oriented to sensitive noses, effectively leaving a lasting impression upon consumers. Meanwhile, the packaging, giving full consideration to aesthetic proportion, symmetry, and balance, features a more harmonious and aesthetically pleasing style. The flesh-colored background, coupled with low-saturation red and brown, highlights the key information while ensuring the overall harmony, and suggests the soft and skin-friendly texture of the product. Notably, the unique tear-open design enables tissues to be pulled out from the nose icon below, offering users an interesting interactive experience.
The facial cream moisturized tissue boasts high softness and toughness, suitable for various scenarios including makeup, skincare and infant care. It utilizes a cream rich in natural moisturizing factors, which greatly enhances the softness and avoids paper dust generation. Natural bamboo as the main material contains an antibacterial ingredient—bamboo quinone—efficiently inhibiting the growth of multiple bacteria (inhibition rate: up to 99%). Additionally, the product, free of migrating fluorescent agents, is strictly produced according to GMP standards, safe and reliable.

Credits

CEO/LBX PHARMACY
Li Wang
Head of the Design Team/LBX PHARMACY
Shanshan Hu
Head of Private Label Department
Wei Peng
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