JIA DA YE DA JIAO CANG 30 Baijiu

The packaging design of this baijiu is centered on the theme of "heritage and innovation," redefining the design language for premium spirits. The bottle shape draws inspiration from the bronze kylin of a century-old distillery, symbolizing auspiciousness and strength. The kylin is intricately sculpted in relief on the bottle, with precise proportions and finely crafted details, transforming the bottle into a striking work of art. This design not only breaks away from traditional bottle forms but also imbues the product with a distinctive cultural identity, making it a visual centerpiece in high-end social settings.

The color scheme boldly adopts a noble purple as the primary tone, contrasted with a golden cap and golden text to create a sense of depth and luxury. Purple, historically favored by both Eastern and Western royalty, resonates with the cultural symbolism of "auspicious purple clouds" in Chinese tradition, encoding the product with a premium and exclusive aura. The golden accents add elegance and opulence, perfectly meeting the aesthetic and taste expectations of the luxury market.

In terms of materials and craftsmanship, the bottle is made of high-quality glass and crafted with water-transfer printing and low-temperature baking techniques. This combination seamlessly integrates the embossed kylin design with the bottle's smooth surface, delivering a refined tactile and visual experience. The kylin relief is meticulously polished to achieve artistic precision, elevating the design to a higher level of sophistication.

This packaging is more than a container; it is a fusion of cultural heritage, aristocratic elegance, and modern craftsmanship. It caters to high-end consumers’ aspirations for identity and aesthetics, positioning itself as a strong contender for international design awards.