2025 | Professional

MUSE Design Awards Platinum Winner

JIA DA YE DA 220 ZHOU NIAN JI NIAN BAN Baijiu

Entrant Company

KWEICHOW YE DA JIA DA LIQUOR CO., LTD.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

KWEICHOW YE DA JIA DA LIQUOR CO., LTD.

Country / Region

China

JIA DA YE DA 220 ZHOU NIAN JI NIAN BAN Baijiu stands out with its innovative bottle design and color scheme, celebrating the brand's rich heritage. The straight bottle shape symbolizes stability and legacy, while the deep blue galaxy color, created using water transfer printing technology, portrays an abstract cosmic pattern, delivering a sense of depth, mystery, and romance. The golden qilin, a central design element, appears to float on the bottle, exuding an aura of power and auspiciousness that ties the brand's history to a sense of timeless prestige.

The color scheme is a refined blend of deep blue and gold. The deep blue represents the vastness and depth of the brand’s culture, while gold elements add a sense of luxury and sophistication. The metallic sheen of the golden cap complements the gold typography, creating a striking visual contrast that enhances the bottle’s premium appeal.

The intricate combination of the galaxy motif and the qilin symbol imbues the packaging with profound cultural meaning, symbolizing “boundless blessings and enduring heritage.” This design integrates traditional and modern craftsmanship, showcasing not only the brand's 220-year legacy but also its forward-thinking approach. The result is a product with strong collectible value and aesthetic appeal, meeting international design award criteria for cultural expression and innovation.

Credits

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