2025 | Professional

MUSE Design Awards Gold Winner

VICTRA SPORT 6

Entrant Company

CHENG SHIN TIRE & RUBBER (CHINA) CO., LTD.

Category

Product Design - Accessories

Client's Name

Country / Region

China

MAXXIS VICTRA SPORT 6 tire showcases a unique lightning-shaped tread pattern that significantly enhances its wear resistance while visually emphasizing the dynamic power of UHP performance tires.

Combined with a unique longitudinal and lateral drainage pattern and a special dual-chamfer design, the tire is wear-resistant and anti-curling while enhancing wet grip performance and accelerating water evacuation. This ensures low rolling resistance while providing exceptional hydroplaning resistance, allowing drivers to enjoy stable handling even in rainy conditions and ensuring safety on the road.

The sidewall nano laser engraving technology combined with special materials, allows its side to remain clearly visible in different angles, highlighting the personality and quality of MAXXIS brand.

The personalized lightning pattern slices through the air, showcasing a dynamic and futuristic sense of speed.

The side laser engraving technology reflects true craftsmanship in every detail, with each ray of light paying homage to the artistry.

The EV Ready logo vividly embodies the concept of harmony between electric and fuel vehicles, providing an efficient and safe superior driving experience.

The wide Full-touch technology expands the contact area with the road, broadening the boundaries of visual enjoyment.

The cutting-edge high-polymer optimization and Full-Touch technology, combined with MAXXIS OPTIM-TECH tread spacing optimization, reduces rolling energy loss and minimizes noise when transmitting traction and braking forces, enhancing overall driving silence and smoothness, resulting in high performance and challenges the limits of handling on various road surfaces.

It features a next-generation environmentally friendly rice husk high-dispersion carbon black formula that reduces noise and improves comfort. Using a new mixed Kevlar textile material strengthens the tire's internal structure and enhances high-temperature resistance.

These enable the MAXXIS VICTRA SPORT 6 tire to achieve a qualitative leap in performance.

Safety is the foremost principle in tire design. This tire has received the highest A-grade certification in the European R117 wet grip test. Combined with high-strength fabric and hybrid technology, it offers an unyielding safety barrier for drivers. Whether on slippery wet roads or cruising at high speeds, it ensures stable vehicle operation, making every journey worry-free.

Credits

LEE CHIN CHANG
CHANG CHI JUNG
FANG XIAO YUN
TAO WEI
WANG HE YUN
JIAO BAO MIN
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