China   |  2020

MUSE Design Awards Gold Winner

PINE GREEN

Entrant Company

JUMGO CREATIVE

Category

Interior Design

Client's Name

Sub-Category

Restaurants

Altitude 2560 m, kangba portal - kangding A love song of kangding introduced the city to the world, and the whole world came to the city. When a large number of people reside here, it is doomed that cultural blending will produce new fermentation here. "Highland barley", a kind of highland crops, and green tree is a deeper expression on this basis --- evergreen tree. As a comprehensive business combining Tibetan/western food, coffee, baking and craft wine, I think this is also a kind of expectation and sustenance for cultural inheritance. Therefore, starting from the brand, we refined the elements of wind and fire construction and integrated them with the unique totem culture of the Tibetan, forming the cultural logic keynote of the whole brand vision. We let the brand logic naturally be derived from the entire spatial layout, representing the outdoor area of the land, the front area of the fire pond as the core, and the mezzanine space carrying the “Fengma Post Office” and the back area representing the wood system. Like this town, the original building has ups and downs on the plane. Whether it is sunken or elevated, it creates a basic level and progressive relationship of space, and forms the unique perception characteristics of each region. If the construction of the space is the skeleton, then the use of the material is the skin; the carbonized black wood, the clay of the Tibetan land, the wall of the weaving, the grille of the cast iron, and the moderate skylight opening form a unique The feeling of space; the construction of space and the material divide the relationship between light and dark, with the change of time and season, the formation of different light and shadow effects; all of which seem to have no way to pull people away from the real society, virtual reality is difficult to distinguish.

Credits

Design Director
Liang He
Designer
Easong
Designer
Andy
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