2025 | Professional

MUSE Design Awards Gold Winner

Thunder

Entrant Company

ANTA SPORTS PRODUCTS LIMITED

Category

Product Design - Sports Equipments

Client's Name

Yu Lei, Yanfei Huang, Yinyin Yang, Hao Teng, Guoyu Zhang, Hong Jun Li, Yun Li, Fuquan Ye

Country / Region

China

In the ancient murals of Fahai Temple in Beijing, we find the perfect fusion of fluidity and power in the lines; in the treasures of the Forbidden City, the elegance of blue and white porcelain, the brilliance of gilt designs, and the delicacy of cloisonné enamel all speak to the wisdom of craftsmen and their relentless pursuit of beauty. Meanwhile, the embroidery and glassworks in the China National Arts and Crafts Museum elevate traditional craftsmanship to the pinnacle of artistry. The design inspiration for Anta's new boxing shoes draws from these millennia-old traditional aesthetics and craftsmanship, aiming to redefine the essence and allure of boxing through modern technology and innovative design.

Embroidered Heel Counter: The intricate and delicate embroidery craftsmanship enhances the overall texture and aesthetics of the shoes.

Cloisonné Effect Heel Tab, Raised Gold Effect Logo, Celadon-Inspired Printed Pattern: The incorporation of various traditional craft elements showcases Anta’s attention to detail and respect for traditional culture.

Herringbone Support Strap: Enhances locking force by 50N, ensuring the shoes stay secure during intense competition.

Suspended Leg Armor Tongue and Cyclone Threads: Every design detail is aimed at improving the shoe's protective features and functionality.

High-Top Design: This boxing shoe features a high-top design that provides exceptional ankle support, effectively reducing the risk of sprains during activity. The high-top not only stabilizes the ankle but also maintains foot stability during intense competition.

A-LOCK Wrap System: The innovative crisscross strap combined with A-LOCK technology ensures that the foot is securely wrapped. No matter the intensity of the movement, you'll experience an unprecedented level of fit and support.

Lightweight Construction: Made with lightweight materials, the shoe reduces overall weight, allowing athletes to stay comfortable and agile even during long competitions.

Breathable Design: Excellent breathability ensures that the feet stay dry, reducing discomfort caused by sweat buildup.

Split Sole Technology: The X FORM split sole design enhances flexibility and agility while increasing lower body braking force by 22.2%, push-off force by 22.7%, and knee joint range of motion during rear-leg push-off by 20.8%, significantly improving the effectiveness of punching power from the ground up.

Credits

ANTA SPORTS PRODUCTS LIMITED
Yu Lei
ANTA SPORTS PRODUCTS LIMITED
Yanfei Huang
ANTA SPORTS PRODUCTS LIMITED
Yinyin Yang
ANTA SPORTS PRODUCTS LIMITED
Hao Teng
ANTA SPORTS PRODUCTS LIMITED
Guoyu Zhang
ANTA SPORTS PRODUCTS LIMITED
Hong Jun Li
ANTA SPORTS PRODUCTS LIMITED
Yun Li
ANTA SPORTS PRODUCTS LIMITED
Fuquan Ye
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