2025 | Professional

MUSE Design Awards Silver Winner

Jinwei Flavor

Entrant Company

Dongguan Shilong Jinwei Beverage & Food Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

The Jinwei Flavor design mimics the structure of a freight truck, allowing consumers to feel the joy of "receiving goods" with every opening. This unique unboxing experience not only adds fun to the product but also strengthens the emotional connection between the brand and consumers. The pull-out structure design simulates the opening of a truck's rear door, giving consumers the thrill of picking up goods while enjoying the drink.

In terms of materials, it uses medium-density fiberboard with gold and silver card UV printing, which ensures the strength and durability of the gift box while skillfully replicating the metallic texture of a truck, enhancing the overall quality and visual impact. The spot UV and raised printing techniques further highlight the elegance and refinement of the gift box, making each opening an enjoyable experience.

The package is not just a container; it embodies cultural heritage, emotional transmission, and the pursuit of a better life. By using eco-friendly, recyclable materials, it not only meets modern demands for a healthy lifestyle but also reflects a commitment to caring for the planet and taking responsibility for the environment.

Credits

Guangzhou Rongshan Advertising Co.,Ltd.
Keysbrand
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