2025 | Professional

MUSE Design Awards Gold Winner

The Rice: Mid Autumn Festival Gift Set | Packaging

Entrant

Grandvity Design

Category

Packaging Design - New Category:

Client's Name

友米友田 the Rice

Country / Region

Taiwan

About The Entry

Grandvity Design collaborates with Chiayi-based rice supplier 'The Rice' (友米友田) to introduce an eco-friendly Mid-Autumn gift box. This set includes canned rice, rice crackers, and tea bags, adorned with hand-drawn depictions of traditional Chinese folklore figures Wu Gang (吳剛), Chang'e (嫦娥), and the Jade Rabbit (玉兔). All of these elements are elegantly presented in a minimalist design that perfectly captures the essence of the Mid-Autumn festival.

Credits

Creative Director / Grandvity Design
Noodle Wang
Administrative Director / Grandvity Design
Grape Chiu
Project Director / Grandvity Design
Sarah Peng
Design Director / Grandvity Design
Si Jia Sun
Designer / Grandvity Design
Jasmine Lin
Designer / Grandvity Design
Hugo Tseng
Portfolio Designer / Grandvity Design
Jonathan Chien
Portfolio Designer / Grandvity Design
Patricia Ho
Photographer / Chen Lee Studio
陳李視物 Chen Lee Studio
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