2020 | Professional

MUSE Design Awards Gold Winner

Wisdom of Life Series

Entrant Company

PH7 CREATIVE LAB

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

RUIQUAN

Country / Region

Taiwan

Wisdom of Life Series

Established in Water Curtain Cave, Mount Wuyi in 1644, RUIQUAN boasts a nearly 400-year-old rock-tea-making technique. Besides producing rock tea, RUIQUAN also shows kind and generous philosophy of life through rock tea culture. The package design is based on the concept "wise tips for life". In Chinese classic stories, the following plot is often depicted--A wise person wrote several tips for difficulties on slips of paper and put them into small silk bags, for leading roles to read and be inspired while encountering difficulties. In terms of the three meaningful teas that have been picked, we depicted three main lucky birds to symbolize three virtues--"treating wise people well", "humble" and "keeping promises". Meanwhile, emphasizing the characteristics of Mount Wuyi with its famous scenic views. Regarding the color of the package, we chose bright gold, as symbols of tea, sunlight and Mongolian milkvetch root, as the primary color to deepen the impression that RUIQUAN is the representative brand of Wuyi rock tea. Anticipating that tea lovers feel the universal values which tea producers of RUIQUAN conveyed to the world through the aroma of rock tea.

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