2025 | Professional

MUSE Design Awards Gold Winner

23° MONORIGINE

Entrant Company

Raineri Design

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

CAFFE' CARTAPANI SPA

Country / Region

Italy

Founded in 1951 by Domenico and Mario Cartapani, the Torrefazione Cartapani stands out for coffee of constant research of quality. The company imports directly from the best plantations in Central America, South America, Africa and Asia, after careful tasting tests to always guarantee a superior quality. Caffè Cartapani, an icon of Made in Italy, distributed in the best bars, has the ambition to conquer ever larger and profitable markets promising quality and excellence.

The latest result of this careful research is precisely "23° MONORIGINE": the new collection of single-origin coffees by Cartapani.

23° is not just a number, but a definition established by the Earth’s axis with respect to the orbital plane of planet Earth. The inclination of the axis determines the passage of the seasons and consequently all the peculiarities that results from it. The packaging designed by Raineri Design specifically for the new collection expresses the values of uniqueness, seasonality, traceability and sustainability of each coffee in order to offer an original experience, all new and out of the box.

The new packaging, as well as its contents, represents a real journey into the taste of a country and its territory according to the different times of the year and convey the excellence of the product in terms of freshness and goodness.

Credits

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