2025 | Professional

MUSE Design Awards Gold Winner

Rising High with Zongzi

Entrant Company

Ideart (Guangzhou) Media Technology Co.,Ltd

Category

Packaging Design - Prepared Food

Client's Name

Country / Region

Drawing inspiration from a unique blend of history and culture, our latest Zongzi packaging captures the essence of an era when students embarking on scholarly pursuits were gifted Zongzi. This custom was not merely about food but carried profound wishes for success, as "Zong" sounds similar to "Zhong," meaning "to pass" or "to achieve." Traditionally, these special Zongzi were used in worship of the God of Literature (Wenchang Dadi) or Kui Xing, and teachers would bestow them upon students as tokens of good fortune, symbolizing hopes for top honors in their exams.

Our elegantly designed gift box features heartfelt messages of encouragement for examinees, encapsulating the spirit of striving for excellence. With the Dragon Boat Festival now aligning closely with the modern college entrance exams, this ALISSANT Zongzi Gift Box serves as a perfect embodiment of blessings, wishing all test-takers outstanding achievements and promising futures ahead.

Credits

Qin Yang
MiSaYa
Argo
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