2025 | Professional

MUSE Design Awards Silver Winner

DADA Buckle Shoelace

Entrant Company

Icomwell Intelligent Medical Technology Co., Ltd.

Category

Product Design - New Category: Shoe Accessories

Client's Name

Icomwell Precision Manufacturing Co., Ltd

Country / Region

China

For running enthusiasts, the worry of shoelaces coming undone during a run has been a persistent issue. Traditional lace-up running shoes are prone to loosening during movement, which not only disrupts the running experience but also poses potential safety risks. To address this long-standing problem, the innovative DADA Dial-Lock Shoelaces were created.

The DADA Dial-Lock Shoelaces replace traditional laces with a dial-lock system mounted on the tongue of the shoe, featuring a self-locking mechanism to secure the laces in place. Users can easily adjust the tension to suit various activities such as running, fitness, or hiking, ensuring a more stable and effortless exercise experience. Additionally, the dial face is customizable with a range of techniques, including inkjet printing, pad printing, 3D silicone patches, and epoxy coatings, allowing for personalized designs that combine functionality with style.

With its simplicity, safety, and customizable features, the DADA Dial-Lock Shoelace offers a revolutionary wearing experience for sports enthusiasts.

Credits

Huang Wei
Bruce
Vincent
Tan Sheng
Jiang BinMin
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