2025 | Professional

MUSE Design Awards Platinum Winner

WisdomShede - Chinese and Western sages

Entrant Company

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Cultural Origins:

As representatives of the origins of Eastern and Western cultures, China and Greece have made brilliant achievements in various fields such as philosophy, art, and literature. The ancient Greek philosopher Socrates is regarded as the 'wisest man', while the ancient Eastern philosopher Laozi is revered as the 'father of Chinese philosophy' for his profound philosophical ideas. The two sages have a similar understanding of happiness, believing that only by letting go of inner greed can true happiness be obtained, and those who are content will always be happy.

Creative design:

The packaging is designed in the shape of a classical book, and it can be opened by reading, which not only protects the bottle but also highlights the theme of "wisdom". The entire body of the bottle is depicted in three-dimensional reliefs of both Eastern and Western architecture, incorporating Roman columns, church buildings, and horse drawn carriages from the West; Eastern Chinese style courtyard, cranes, bamboo slips. These presents the differences and integration of Chinese and Western cultures. The shoulder of the bottle is adorned with two famous sayings from ancient philosophers, inspiring the path of wisdom towards happiness. The overall combination of black and gold highlights its mysterious and solemn style.

Credits

Designer
Mr.Guo Rui
Designer
Mr.Xu Yao
Designer
Mr.Li Wei
More Platinum Winners
Interior
2025
MUSE Design Awards - NATURA LISTIC MANSION

Entrant Company

Beijing Jin Zhaohui Design Co.,LTD.

Category

Interior Design - Mix Use Building: Residential & Commercial

Interior
2025
MUSE Design Awards - GOLDEN PLAZA

Entrant Company

Wei Han Teng (Francine)

Category

Interior Design - Hotels & Resorts

Interior
2025
MUSE Design Awards - Snow Waltz

Entrant Company

Coolidea Cultural&Creative Co., Ltd

Category

Interior Design - Event Space (NEW)

Lighting
2025
MUSE Design Awards - Xi'an Wonderland  Exhibition Center

Entrant Company

Forcitis Construction Technology Co., Ltd

Category

Lighting Design - Architectural Lighting