Package Design for CHAITAI Tianqing Pharmaceutical Group

CHAITAI Tianqing Pharmaceutical Group is a renowned innovative pharmaceutical company in China. Over 50 years of development, the group has introduced products across ten therapeutic areas, each with distinct packaging styles.

Design Highlights:

1. Creating a Brand DNA Symbol Unique to CHAITAI Tianqing:

By using the first letter of each product's English name as an identifier, combined with molecular symbols and the company logo, the design emphasizes technological attributes and brand exclusivity. The layout mimics chemical elements by suspending the second product letter above to differentiate individual products.

2．Packaging Planning:

Systematically organizing the placement of packaging information, colors, fonts, dosage form illustrations, and dimensions ensures a cohesive brand image across all products.

3. Strengthening the Brand's Prominence:

Leveraging auxiliary graphics from the corporate visual identity (VI) and placing the company logo at the top reinforce the association of the products with CHAITAI Tianqing.