China   |  2020

MUSE Design Awards Gold Winner

He & She

Entrant Company

Shenzhen Left and Right Packaging Design

Category

Packaging Design

Client's Name

Sub-Category

Snacks, Confectionary & Desserts

"He & She" is a snack food brand specially created for young consumers. It has very strict requirements on product quality, so the ingredients used for processing need to be selected from high-quality origins in the world. The designer has created a boy and a girl who represent the brand image, they are hardworking and brave. In order to find the most perfect ingredients, they dare to take risks around the world. Three different themed illustrations were designed on the packaging: finding the best mushrooms, collecting high-quality green plums, and celebrating the blueberry harvest. In the illustration design, the ingredients and the scene are cleverly combined, making the picture look very wonderful. Grandpa Snail, Mr. Ostrich and Honey Elf are helping them to get the best ingredients, just like a beautiful fairy tale, which attracts young consumers to taste this series of snack products, and feel the selection of ingredients. delicious.

Credits

Creative Director
Zhou Jingkuan
Designer
Sun Linlin
llustrator
Hu Yunfeng
Illustrator
Yang Xue
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