2025 | Professional

MUSE Design Awards Gold Winner

Children's liquid calcium packaging

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Health & Wellness

Client's Name

温敬斌

Country / Region

China

This packaging design aims to better realize the concept of eco-friendly packaging by utilizing three layers of materials. The first layer uses pulp trays, the second layer employs cardboard tubes, and the third layer incorporates gray board.

To effectively convey the brand's messaging of "growing tall quickly" and "rocket-speed growth" for children's liquid calcium products, the design features a three-stage rocket propulsion concept in its graphic elements, enhancing product appeal and market recognition.

The rocket base is designed as an accessory that hangs from the packaging, reducing the risk of damage during transportation. This feature also offers children the opportunity to assemble the rocket, thereby reinforcing the concept of reusable packaging and increasing interactivity for consumers.

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