2025 | Professional

MUSE Design Awards Gold Winner

KeSaily SUNRISE BRILLIANCE ADVANCED REVIVAL

Entrant Company

HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

KeSaily SUNRISE BRILLIANCE ADVANCED REVIVAL has been formulated for women, offering potent solutions for skin whitening and anti-aging. The R&D team identified a natural antioxidant derived from the bark of birch trees found in alpine regions, which effectively shields the skin from UV damage. Leveraging advanced biotechnology, they successfully isolated and extracted this antioxidant to aid women in reviving the youthful appearance of their skins.

The product incorporates patented melanin-targeting inhibitors, the Holimel photo-aging barrier, and effective removal of reactive oxygen species (ROS). This multidimensional blend of ingredients represents a notable innovation, as it synergistically works to inhibit melanin production, establish a photo-aging barrier, and eliminate free radicals, delivering comprehensive repair for photoaged skin.

Additionally, through the application of Cellular Permeation Repair Technology (CPRT), KeSaily not only safeguards the epidermis but also penetrates deeply into the basal layer of the skin, facilitating thorough repair and protection at the cellular level. This approach fundamentally enhances skin health and mitigates the aging process.

KeSaily presents a bottle design characterized by an hourglass form, implying the battle against the passage of time. The exterior of the bottle is enhanced with a silver electroplated glossy finish. This treatment allows the majority of light to be reflected rather than absorbed when it strikes the surface. Additionally, the lustrous finish serves as a metaphor for protection against external light damage, establishing a profound association between the design and the product's inherent sunlight resistance attributes, both visually and conceptually.

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