2025 | Professional

MUSE Design Awards Gold Winner

RAMA2 Sales and Service Integrated Store

Entrant Company

vivo Mobile communication Co.,Ltd.

Category

Interior Design - Showroom / Exhibit

Client's Name

Country / Region

China

The RAMA2 Sales and Service Integrated Store is designed to encapsulate a blend of technology, fashion, and vitality. The lighting design harmoniously combines warm and cool tones, with spotlights highlighting key products and soft ambient lighting creating a comfortable experience area for customers.



In terms of display layout, the store adopts a clean and organized approach. Products are showcased on platforms of varying heights to categorize offerings effectively. Interactive screens and thematic exhibition zones are strategically placed to enhance customer engagement and provide a richer shopping experience.



To extend the spatial perception, reflective surfaces such as mirrors are ingeniously utilized along walls, ceiling edges, and display cabinets. This not only increases the brightness of the space but also adds depth and layers, making the environment feel more expansive and inviting.



Overall, the design integrates contemporary elements that convey the brand's image while elevating the shopping experience. Through thoughtful design choices, RAMA2 creates an atmosphere that resonates with its commitment to innovation, style, and customer satisfaction.

Credits

Liu Yipeng
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