2025 | Professional

MUSE Design Awards Platinum Winner

POP MART--- Christmas gift box (International Version)

Entrant Company

Shanghai Bocheng Brand Planning Co., Ltd

Category

Packaging Design - Toys

Client's Name

Country / Region

China

This blind box gift set is specifically designed for the Christmas season, skillfully integrating classic holiday elements with innovative design to recreate the iconic scene of Santa descending the chimney and gifts falling out, presenting users with a unique festive experience.



Visually, the gift set breaks away from traditional chimney proportions, abstracting concrete elements into flat illustrations that align well with the playful aesthetics of the toys. The packaging surface features geometric textures, while a matte white PVC at the top creates an atmosphere reminiscent of swirling snow mist. Decorative elements such as wooden depictions of Santa, metallic bells, and fabric bows contribute to a multi-layered visual effect, endowing the product with a refined gift quality. In terms of colour palette, the gift set harmoniously blends traditional Christmas colours with the brand's signature hues, fostering a rich holiday ambience while enhancing brand recognition.



Breaking from the conventional open-faced blind box model, this design incorporates the classic concept of Santa dropping gifts down the chimney, allowing the blind boxes to fall in a predetermined sequence per the brand's setting. This mimics the randomness of gifts tumbling down a chimney, adding an element of surprise. For safety, the internal dimensions of the blind boxes and the chimney compartment have been carefully adjusted to create an air damping effect, preventing rapid falls that could damage the items or cause injury and ensuring a secure unboxing process.

Credits

Mengke Li
Tianyu Wang
Fangru Liu
Rutao Li
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