2025 | Professional

MUSE Design Awards Silver Winner

Time Paused

Entrant Company

Haejeong Sin

Category

Fashion Design - New Category: Pop Culture

Client's Name

Country / Region

South Korea

The collection visualizes how pop culture performances transcend time through fashion, born from analyzing frozen moments in dance videos across K-pop, hip-hop, and contemporary genres. Pioneering 'motion draping' - a technique developed by capturing paused frames of dance movements - the collection transforms fleeting silhouettes into wearable pieces. Screen-printed designs create trompe l'oeil effects that capture stage lighting and motion blur, while innovative silhouettes embody the energy of live performances that exist only in motion, engineering garment constructions to capture the ephemeral forms. As a South Korean designer, I bridge Eastern and Western pop culture influences, exploring how modern performance art creates universal moments of connection where time stands still and emotion flows freely.

Credits

Photographer
Sanding Yi
Model
Zo Roze
Photo Editer
Jose Rafael Hernandez
Printmaking Assistant
Eun Lee
More Silver Winners
Architectural
2025
MUSE Design Awards Winner - Meiyuan Middle School Sports Complex Redevelopment

Entrant Company

Shanghai Research Institute of Building Sciences Co., Ltd.

Category

Architectural Design - Infrastructure

Packaging
2025
MUSE Design Awards Winner - Joyful Oven Bag

Entrant Company

NG YI KAN

Category

Packaging Design - Prepared Food

Interior
2025
MUSE Design Awards Winner - Cloud Abode Healing Homestay Chongqing

Entrant Company

Chongqing Meidao Interior Design/Huang Huang

Category

Interior Design - Hotels & Resorts

Packaging
2025
MUSE Design Awards Winner - Eco-friendly packaging for water purifiers.

Entrant Company

Guangdong Voion Eco Packaging Industrial Co., Ltd.

Category

Packaging Design - Home Appliances