RURK Peony Luminance Pure Care Fluid

Meticulously designed for a women’s intimate care product—RURK Peony Luminance Pure Care Fluid, the packaging draws inspiration from beautiful flowers and graceful ballet dancers. It suggests that women’s growth is akin to the blooming of flowers and the performances of ballet dancers—an ongoing process of pursuing perfection, courageously facing challenges and living with passion. The overall design reflects the brand’s commitment to tender care for women.

The lid shapes like a budding flower, emphasizing that women’s intimate area is as delicate as a flower and needs to be carefully tended. The textures on the sides and top of the lid help portray a lifelike flower, which highlights flowers as the core ingredients of the product and significantly improves recognizability. Meanwhile, the middle and lower parts of the bottle bring to mind the gracefully curved skirt of a young girl, creating a peaceful, relaxing atmosphere. Thanks to the aesthetically pleasing packaging, the fluid transcends its basic role as a practical women’s intimate care product, and can double as an exquisite ornament for the bathroom.

In terms of color selection, a red gradient design applied to the lid and the bottle body not only echos the color of natural flowers, but also infuses the product with vitality. The injection molded red waistline, paired with the screen printed Chinese logo and English one, ingeniously marries traditional Eastern elements with modern design concepts, catering to current aesthetic trends. Moreover, different colors intuitively display different ingredients and effects. For instance, the red, while giving a sense of passion and warmth, suggests peonies as the core ingredient and strong anti-inflammatory & bacteriostatic effects.