2025 | Professional

MUSE Design Awards Silver Winner

NeckGo

Entrant Company

Boke Medical Technology / Youxiangfa Network Technology / Maker Sustainability Consulting

Category

Product Design - New Category:

Client's Name

Boke Medical Technology / Youxiangfa Network Technology / Maker Sustainability Consulting

Country / Region

NeckGo: A Gamified Cervical Health Solution

NeckGo is an innovative app designed to improve cervical health through gamification, integrating fun, therapeutic features, and smart hardware. It turns everyday devices like AirPods and Apple Watch into tools for maintaining better posture and relieving neck strain, all while making the process enjoyable.

Main Features:

Posture Guard: This feature uses AirPods to monitor posture and provides birdcall reminders when the user's head tilts excessively. Users earn virtual fruit rewards for maintaining good posture over time, promoting long-term Outdoor Diary: This feature allows users to control characters in activities like

skiing, cycling, or surfing through neck movements. As users stretch their

necks, they collect energy boosts, combining outdoor games with cervical

health exercises.improvements in posture habits.

Flight Journey: With the help of an Apple Watch, users can swing their arms to control characters flying to different cities, combining neck and shoulder exercises with an exciting adventure. This feature makes exercise enjoyable while improving posture.

Friend Challenges & Visual Records: Friend challenges enhance community engagement, motivating users to work with friends, while visual records display the results of maintaining good posture and exercising the neck and shoulders.

Innovations:

Gamified Design: NeckGo attracts users with a fun, gamified interface featuring original illustrations, making neck exercises easy and enjoyable.

Hardware Integration: The app seamlessly integrates with AirPods and Apple Watch, transforming them into a "Ring-Con" for posture correction and shoulder-neck exercises.

NeckGo has already reached hundreds of thousands of users worldwide, earning multiple App Store recommendations and being featured as "App of the Month." It seamlessly combines digital health management with gamification, offering a sustainable solution for cervical health.

Credits

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