2025 | Professional

MUSE Design Awards Silver Winner

Jixiang Nuanjin Series Cultural Products

Entrant Company

Liaoning Qiyue Fashion Design company

Category

Product Design - New Category: Cultural Products

Client's Name

Yang Han, Ziwei Hu

Country / Region

China

Jixiang Nuanjin Series Cultural Products: Warmth and Elegance Across Time



The Jixiang Nuanjin series is a celebration of heritage and modernity, where the rich patterns of Qing Dynasty textiles from the Shenyang Imperial Palace meet contemporary style. This unique collection reimagines traditional winter essentials, blending age-old craftsmanship with the elegance of today's fashion. It brings more than just warmth—it invites us to embrace the deep cultural legacy that has been passed down through generations.



Each piece is adorned with carefully chosen symbols of good fortune, prosperity, and harmony, all intricately woven to evoke the spirit of ancient Shenyang. The delicate lines and complex designs are not just decorative; they narrate stories of the past—of royal courts, imperial gardens, and the timeless beauty of Shenyang's rich cultural landscape. As these warm and beautifully crafted objects enter our modern lives, they allow us to step into the refined world of Qing Dynasty nobility, even in the midst of bustling urban life.



Drawing inspiration from the city itself, the collection seamlessly blends Qing-era winter textiles with the elegance of modern fashion, while also incorporating iconic elements like the traditional qipao. This fusion honors Shenyang's place as the birthplace of the qipao, a garment celebrated for its grace and cultural significance. The Jixiang Nuanjin series not only brings the warmth of tradition into our homes but also reaffirms the enduring relevance of cultural heritage, making it a symbol of timeless elegance and a bridge between the past and present.



Through this series, we invite you to experience the comfort, beauty, and wisdom of ancient Chinese culture, offering not just warmth for the body, but also a deeper connection to the rich traditions that continue to shape our world today.

Credits

Yang Han
Ziwei Hu
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