China | 2020
As the biggest online brand of mom&baby in China, KUB is striving for a strong connection with its consumers through good products. Package of KUB diaper is designed for moms as they make the choice, instead of the baby. We create a lovely bear in diaper in a 3D way. The fluffy texture, the cute look, and the fresh colors are matched to attract those great women’s attention. Considering that mom will normally hold a couple of bagged-diapers when shopping, a standing bear with both arms lifted above head and hands held printed will turn the product into an adorable handbag. The bear functions as its diaper are like a drawer where mummies can get real deal out of it, and meanwhile, it amuses mummies as they feel like grasping their cute little ones. The KUB Diapers therefore will stand out both on shelves and off shelves.
David Chang Design Associates International
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