2025 | Professional

MUSE Design Awards Silver Winner

LIBERTY DEAD

Entrant Company

Kunshan Splendidcraft Co., Ltd

Category

Product Design - Accessories

Client's Name

Country / Region

China

"LIBERTY DEAD" is an evocative reinterpretation of the iconic Statue of Liberty, symbolizing the dangers of unrestrained freedom. The design merges the statue with a skull, illustrating the potential consequences of absolute liberty without responsibility. The torch, traditionally a beacon of hope, is transformed into a rock-and-roll gesture, signifying reckless abandon, while the book of knowledge is replaced with a bomb, representing the destruction that can result from the loss of wisdom and responsibility.



The project stands out due to its innovative craftsmanship, utilizing two pioneering cat's eye techniques. These techniques create a radiant halo effect and add a layer of depth and mystique to the badge. A glow-in-the-dark feature further enhances the design's striking presence, making it an eye-catching statement piece even in low-light conditions. The apparel collection accompanying the badge incorporates a luxurious velvet finish, combined with traditional enamel techniques, providing a unique and sophisticated aesthetic.



LIBERTY DEAD has garnered widespread acclaim for its bold artistic statement and thought-provoking social commentary. Customers and collectors have praised the product for its meticulous craftsmanship and deep conceptual meaning. The project has resonated with audiences globally, achieving significant traction across social media platforms and becoming a highly sought-after collectible.



Beyond its immediate success, the project has the potential to expand into luxury markets, inspiring new applications of its distinctive design and craftsmanship techniques. "LIBERTY DEAD" serves as a thought-provoking commentary on the fine line between freedom and chaos, encouraging introspection and discourse on the responsibilities that accompany liberty.



Ultimately, "LIBERTY DEAD" is more than just a product; it is a compelling blend of art, social critique, and craftsmanship. It challenges perceptions and invites viewers to reconsider the true meaning of freedom in today’s world. With its unique design, innovative execution, and powerful message, it stands as a groundbreaking contribution to contemporary design and cultural dialogue.

Credits

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