SafariRoam Guide

SafariRoam Guide crafts the future of safari park tours, powered by autonomous vehicle technology. Combining an automotive Human-Machine Interface (HMI) with a companion mobile app, it streamlines the safari park journey from planning through post-visit, creating a more seamless and enjoyable adventure for families and friends.

Market and user research identified a key gap in family entertainment in zoo safari parks: parents often struggle to balance driving with engaging in meaningful wildlife encounters alongside their children, leading to missed moments of discovery. SafariRoam Guide uses autonomous navigation to free parents from operational concerns, letting them focus on their children's joy as they encounter wildlife together. The intuitive design ensures that everyone—parents, children, and friends—can participate fully in the adventure.

The platform enhances the visitor journey across three key stages:

1. Pre-visit Planning: The mobile app facilitates trip preparation, from booking tours to customizing itineraries.

2. On-site Exploration: HMI displays provide interactive audio-visual tours, enriching the experience as visitors encounter wildlife.

3. Post-visit Engagement: Visitors can access captured memories and educational content through the app, extending the experience beyond the park.

Designed with universal accessibility in mind, SafariRoam Guide incorporates features to accommodate diverse needs: From multi-format tours to adjustable display settings, the platform ensures that wildlife encounters are inclusive and engaging for all.

Whether you’re exploring with family or friends, SafariRoam Guide makes every safari park visit unforgettable.