CULTIReFINE

This is a members-only high-class beauty clinic mainly for male executives, so we have asked to create a high-society environment from our client. Our answer for the client’s demand was to create “good quality strangeness.” By creating the strangeness which could be uncomfortable to people with one wrong move but making it harmonizes with the space itself, we tried to betray people's expectation about a beauty clinic; white, clean and luxurious. It could be a good impact to trigger satisfaction and a sense of superiority of executives who will be visiting here, and give impactful presence to the beauty industry.

The design concept is "undulation" and we express the current of the times with the curvy walls and counter of metallic green. It is a homage to those executives who worked hard and contributed to the society. By using DI-NOC polarizing film of metallic green made the design dynamic and gives people nice quality of impact. Each private room has different concept like “Japanese Setting” “Small Undulation” “Imagining door” and “White Rose,” and we designed each room based on each concept.