Los Angeles Chinatown Rebrand

Entrant Company

Zifei Ding

Category

Conceptual Design - New Category: Rebranding

Client's Name

Country / Region

United States

Assignment
The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Approach
I want to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.