2025 | Professional

MUSE Design Awards Gold Winner

HYDEWIN BUDDHA JUMP PACKAGE DESIGN

Entrant Company

Zhangzhou College of Science & Technology/Kun-Fan Lin/Zih-Yu Jiang/Xiao-Ling Chen

Category

Packaging Design - Rebrand

Client's Name

Zhangzhou College of Science & Technology/Kun-Fan Lin/Zih-Yu Jiang/Xiao-Ling Chen

Country / Region

China

In the culture of China, many intriguing gourd popular story. Gourds have many children, meaning prosperity. The Chinese homonym for gourd is Fu Lu, symbolizing both Fu and Lu. Around the gourd is the traditional treasure flower pattern, meaning good luck.The overall package is based on noble blue, which sets off the patterns of wealth and auspice. The vines with green pink and gold hook edge are intertwined, symbolizing endless life and conveying the noble royal demeanor. We look forward to inherit-ing excellent traditional Chinese culture through commercial de-sign.

Credits

Zhangzhou College of Science & Technology/Kun-Fan Lin/Zih-Yu Jiang/Xiao-Ling Chen
Zhangzhou College of Science & Technology/Kun-Fan Lin/Zih-Yu Jiang/Xiao-Ling Chen
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