2025 | Professional

MUSE Design Awards Gold Winner

Air One

Entrant Company

Shenzhen Lute Jiacheng network technology Co., LTD

Category

Product Design - Pregnancy & Maternity

Client's Name

Country / Region

China

This breast pump adopts a minimalist style, integrating an ultra-thin body with a multifunctional storage bag to create a highly unified product. Its circular design is inspired by the letter "O" in the brand name “MOMCOZY,” symbolizing the cycle of life, nurturing, and harmony. Every detail conveys the intimacy of the mother-child relationship and the continuity of life. The design is simple yet refined, presenting both elegance and sophistication, while subtly expressing respect for motherhood and the preciousness of life.

This breast pump is specially designed for modern mothers, fully considering the unique needs of every woman:

The micro-arc shape of the milk bowl is tailored to fit the typical chest shape and size of North American women, enhancing comfort and fit.

Equipped with a highly elastic liquid silicone flange, it offers a soft touch and effectively reduces friction. Additionally, the flange design is optimized to fit different breast shapes, ensuring a better and comfortable fit.

The unique front-and-back structure combined with a highly transparent and wide-angle visible milk cup, which maximizes the visibility of nipple status and milk volume, helping mothers reduce anxiety during the pumping process.

The innovatively designed storage bag is not only convenient for carrying but also equipped with a battery and wireless charging module. Simply placing the main unit into the storage bag it can be charged automatically, effectively solving the issue of battery life when on the go.

To reduce size and weight, we have innovatively adopted a dual-pump design (two smaller, more powerful pumps), significantly shrinking the breast pump's size while ensuring high-efficiency milk extraction. More impressively, the breast pump is equipped with a mobile app interface, integrated with milk volume detection technology. Mothers can check the pumping status in real-time on their smartphones, allowing them to have full control over the process at any time.

Psychological Needs: The ultra-thin design makes the product discreet to wear, greatly enhancing the privacy of the pumping process. Whether at home, in the office, or while traveling, moms can enjoy a more comfortable experience.







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